What I've come to notice in blogging is that select few books receive extensive promo from their publishers. Many don't receive the attention they should and are basically left behind in favor of the ones believed to become really popular with the masses. Most, especially if the publisher is one of the big ones, are made into ARCs that are sent to librarians, booksellers, bloggers, etc. But that's it. Just a little ARC distribution and nothing more. So there are many books that fly under the radar with me, and ones I never even know about until later on, or even until after they're published.
This is an instance where HYPE IS GOOD, where hype receives a high five, a gold star, and a pat on the back from me. There are quite a few books that published this year that would have flown under the radar if it hadn't been for other bloggers. There are three distinct ones that come to mind. Ones that I read and loved and want to now push onto everyone I can. Because they totally deserve the hype.
I never knew about the three books above until bloggers started fangirling and flailing over them. If I had been on NetGalley, I probably would have passed Uprooted by if the hype hadn't pushed it in my face. That cover screamed middle grade to me, even though the girl on it looked a bit older, and it just didn't... appeal to me that much? For Simon Vs. the Homo Sapiens Agenda, I never knew about it until like a month before its release date. I think this one had a fairly big ARC distribution (not exactly sure about that), but I never saw any promo for it until fellow bloggers started singing early praise for it. And with The Fixer, again, I would have missed if it hadn't been for the amount of people reading it and loving it and shouting about it over Twitter and on Goodreads.
Sometimes, in cases like these, hype makes me happy. Uprooted is definitely one of my favorite books this year. I savored that book for weeks, it was so good. The Fixer isn't typically my type of story, but I have loved the seasons of Scandal that I've watched, AND it had political intrigue. The hype from other bloggers brought these books to my attention when I probably would have just skipped over them in a lineup. And I'm so happy to say that the hype was WORTH IT. I loved them all!
Of course, these books could have had way more promo from their pubs than I think. They could have been given more attention. I could have just missed initial announcements and tweets about them. (And of course I'm not forgetting that just because a book is popular in the blogosphere, it doesn't mean it is elsewhere). But if it hadn't been for other bloggers, I don't know if I'd ever have read them. Maybe years later, but in the same year they released? Probably not. And here are some other books I'd never heard of until the hyped up presence on Twitter and blogs made me put them on my TBR:
I haven't read any of these yet, but I really want to! I don't know if Every Breath would have gotten on my radar at all if it hadn't been for its presence in the blogosphere this year (it actually released in 2013 in Australia but 2014 for the US). I don't pay nearly as much attention to Aussie authors as I should. Both The Dead House and Air Awakens are recent releases that I hadn't known about before then. I didn't even know about AA until after it was published! Haha. It's also not *that* hyped up, but my friends are LOVING the series and I'm definitely going to be reading it soon.
Are there any books you didn't know about until people (bloggers/authors/pubs/whatever) started flailing about them? Does that kinda hype work for you sometimes too? Let's talk! :)